Implementation Plan Essay Example | Topics and Well Written Essays - 5000 words

Implementation Plan - Essay Example d guidelines of the proposal are pertinent to information security and privacy that are currently put forward by bodies of the state, federal regulators, and the state. New technologies are coming up in the market daily. Therefore, there is need to safeguard the evolving technologies. In the case where MEMATECH Solutions limited has this need, I have proposed to develop and install a new security plan for the company. The idea behind the plan is to come up with a network that connects all the machines in the organization in protecting the plan from being publicized during the stage of development and research. The paper therefore, discusses the proposal of MEMATECH Solutions limited security plan proposal for the connections that dwells on the authentication mechanisms, policies of password, and the plan’s proposed cost (Pipkin, 2000). I have proposed a security plan for MEMATECH Solutions limited for the connection that will safeguard their new products when researching and developing stages are carried out. The paper proposes a comprehensive plan that deals with password policy, network policy, authentication of data, and the project’s cost. To safeguard the project it is imperative that all information and data are kept on different networks and servers that are not within the access of the general corporation. This can be achieved by developing new networks through the appliances of Cisco Terascale router or Cisco ASA security, VMware, VLANS, and Windows 2008 with the help of IPV6 private addressing. Employing the appliances of ASA security and Terascale, I will be able to monitor and control the entire network and access traffic on the corporate network subset through the firewall features. In conjunction with MAC address, I will implement through filtering to offer more security. The IPV6 IP mechanism will be employed to help it from attempts of network intrusion and brute force. I will use a private address to ensure that all the IP address are

Southwest Airline Case Essay Example | Topics and Well Written Essays - 1750 words - 1

Southwest Airline Case - Essay Example ch eventually was Southwest’s primary strength and one of the major contributor of their success), can further promote company loyalty among its employees which in return will definitely deliver not just great but rather, excellent customer service that will fully satisfy their customers. Southwest Airlines’ success story was definitely not an easy business venture to accomplish because, as a new entrant in the airline industry way back in the seventies, they had to battle out large and well-established airline companies such as Continental Air just to be able to gain shares in the market and also, they even have to unfortunately adhere on to (unfair) state policies, one of which was the so-called Wright Amendment, whose alleged intention was to slow down Southwest’s progress [â€Å"Southwest Airlines (A)† p.53]. But despite all the obstacles hindering their company growth, Southwest’s strategy in confronting this dilemma however, under the leadership of Herb Keller the company’s CEO, was to give more focus into improving its services more for their customers’ satisfaction and delight rather than be provoked and get depressed by the imposed threats of their competitors. Among the other winning strategies that Southwest have f ostered, which eventually spring-boarded their competitiveness, were to fly to airports that are underutilized and close to a metropolitan area (convenient for tourists and especially for business travelers), frequent on-time departures and arrivals, non-stop flying (from point-of-origin to destination), faster turnarounds (meaning, more time flying in the air than being on the ground), of course having low-cost fares which obviously is very attractive to customers, and best of all, their unsurpassed quality customer service [â€Å"Southwest Airlines (A)† p.55]. But to give emphasis on the major competitive advantage of Southwest against all of their competitors is their cost-saving structure because of their longer or non-stop

The History Of Public Relations Worldwide Media Essay

The History Of Public Relations Worldwide Media Essay Public Relations have come a long way all around the world (Lee Johnson, 2005). The term public relations was first used by Dorman Eaton in 1882 (Smith, 2010), when he addressed Yale Law school graduates on the The Public Relations of the legal profession. He used the term to refer to an organisations role in serving the public welfare. But actually, public relations go back even further. It is believed that it has existed in the Antiquity. The Greeks called it semantikos meaning semantics which they defined as how to make people believe things and do things. Another example of public relations is in the Ancient Rome when Julius Caesar wrote the first campaign biography, to convince the Roman he would make the best head of state. Certainly during the early of the twentieth century public relations became more significant. In fact, in 1903 Ivy Lee distinguished himself as the first public relations counselor. Wikipedia states that he is among the founding fathers of public relations. He was a counselor to governments and railroads. One of his famous clients was D.Rockefeller (Smith, 2010). Lee believed that public relations should be about: Telling the truth Providing accurate fact The public relations director must have access to top management and must be able to influence decisions Another founding father that marked the history of Public relations is Edward Bernays, student and nephew of Sigmund Freud ( Wikipedia).In 1918, he advised the President of Czechoslovakia to announce Independence on a Monday rather than on a Sunday, to get maximum press coverage. In 1923, Bernays published Crystallizing Public Opinion, (Smith, 2010) in which he established several public relations principles. He said that public relations had these functions include: To interpret the client to the public, which means promoting the client To interpret the public to the client, which means operating the company in such a way as to gain the approval of the public He also advised public relations professionals to seek out group leaders and other key communicators (opinion leaders), who would be able to pass along ideas to other members of the public. Other Bernays concepts were: Public relations is a public service It should promote new ideas and progress Public relations should build a public conscience Some other public relation pioneers are Elmer Davis, who was a former journalist during World War 2. He coordinated public information from the military and also mobilized public support for the war effort in order to decrease the enemys moral. Pendleton Dudhey was also a pioneer of public relations consultant. In 1909, he opened an agency. He emphasized a lot of the public information model of public relations (Smith, 2010) Later in 1957, Anne Willian Wheaton became the associate press secretary to American President Dwight Eisenhower. Her appointment called attention on the growing role of women in public relations (Smith, 2010). Definition of Public Relations Public relations is defined as being aspect of communications that involves promoting a desirable image for a person or group seeking public attention in the Britannica Concise Encyclopedia. It also states that the purpose of Public relations is to generate good news, be cautious about what to print or to broadcast, to forestall bad news and analyse the situation, minimize the damage and provide the media with information in moments of crisis. The Barrons Marketing Dictionarys definition goes further by adding that apart from seeking understanding, Public relations also seek acceptance from the public and is about building a sympathetic relationship with the latter, and that it is more concerned about issues rather than products or services. The Marketing Dictionary also states that employees, investors, voters are not to be forgotten when building relationships. Grunig and Hunt support these statements by saying that PR is the management of communication between an organization and the public. Rubel (2007), further elaborates that some of the PR activities are to speak at conferences, to deal with the media, to defend the reputation of an organization, to communicate to the employees, and to engage in social media. Phillips and Young (2009), agree with the fact that the engagement in social media forms part of Public relations since they say that communication tools like personal computers, mobile phones, video game consoles can be used for interactive communication and can thus be used for Interactive Public Relations. In contrast to these statements, the World Assembly of Public Relations Associations perceives PR as an art and a social-science which analyse trends, forecast their consequences, provide organizational leaders with advice, and implement planned programs of action which will be beneficial to the organization and the public. Objectives of Public relations As per the statement in the Reference of Business, to bring forth, sustain and defend the image and reputation of a company, are some of the main objectives of Public relations. It also claims that a companys reputation does have an effect on the consumers buying behaviour and consequently affects the sales and revenue. Other goals which it puts forward are, to generate relationships with the employees, the stockholders and investors, the media and the community. Furthermore, there is the aspect of providing the publics with information about a company or its new legislations, or even educating them about the uses of a product. These points are elaborated in knowthis.com where it is said that PR tools such as newsletters, websites and so on can be used to educate the audiences about products and services and that the objective of Public relations can also be to reinforce a brand by building positive relationships with the publics and enhance the image of the company, because this can prove to be helpful especially in moments of crises. Moreover, it supports the idea that Public relations can help increase sales by stating that a good news release can stimulate demand, thus increasing sales. Advantages of Public relations When it comes to the advantages of Public relations, it can be noticed that credibility is a recurrent word. In an article on Drypen, it is said that one of the advantages of Public relations is that it nurtures credibility, unlike advertising. Which implies that the publics are apt to believe in a news release published in the newspaper or in a magazine but, on the other hand, will be quite sceptical about the advertisement of a product in the newspaper or in a magazine. On top of that, PR messages are viewed as news providing detailed information about a product and are more likely to attract the audiences attention. It is also mentioned that Public relations cost much less than advertising and can be more effective, in the sense that, it can be used to reach small market segments, especially for companies with financial problems. Another advantage is that it helps an organization establish a good image which can be of great help to the latter in case of crisis. Knowthis.com furthe r adds that it may happen that other media pick up an article about a company and contributes in spreading the news to different locations. Disadvantages of Public relations One of the disadvantages stated on TutorsOnNet.com is that there may be distortion of information, in the sense that, the company may be deceived with the end result due to the fact that some information written in the draft have been modified in order to suit the news story and other features in the newspaper. Another disadvantage is that, there is the possibility of the public not being interested in the news release because of some other, more serious news such as war, disasters, crime and so on. On knowthis.com, it is also mentioned that, PR campaigns may not necessarily bring high return on promotional expense, especially if the news media does not consider it important or worth running a story brought forth by a company. Moreover, the fact that the impact of traditional news outlets is decreasing, professionals in the Public relations field are compelled to look for new means to attain the target markets. Advantages of In-House Public relations In a research on the Public relations industry, it is said that, some advantages of in-house PR are that it operates on a full-time basis. Thus the PR officer and other staffs in the PR department are able to dedicate much time working on a PR campaign unlike agencies which have to deal with different clients. Another advantage is that the PR officer can be quickly informed about changes or any other information regarding Public relations since the latter is an integral part of the organization. Moreover, there is the aspect of value for money, in the sense that, the PRO can easily have access to research materials, videos, photographic library of the company, which can be used when working on the house journal or even when dealing with the media, thus working economically. PR department initially cost a lot as compared with consultancy fees, but in the long term, it is greater value for money. Disadvantages of In-House Public relations As stated in the study on the Public relations industry, one of the main disadvantages of in-house PR is the lack of impartiality, training and experience. In an article on issuesinimc.wikispaces.com, it is said that, when it comes to in-house PR, there is the risk of the PR manager bringing some elements of bias in favour of the company. It also adds that it is difficult for managers to train employees from different branches if ever a company has many branches, thus resulting in lack of training. According to Jefkins (1993), PR managers being considered as experts in their field, consequently possess a limited public relations experience, that is, they do not have much knowledge of the general public relations practices. Advantages of Public relations Consultancy On careerride.com, it is said that, one of the advantages of PR consultancy is that it cost less. In addition to that, PR consultancy organizations have a wider experience of the general public relations practices and on top of that, they are more familiar with the media and have good media relations, issuesinimc.wikispaces.com. The article on the Public relations industry also includes the fact that external PR consultancy being an independent organization, will not bring elements of bias. Disadvantages of Public relations Consultancy The disadvantage which is stated on careerride.com is that PR agencies deal with several different clients and not only one client and is therefore not available full time. They may also find it difficult to cope with the companys internal culture. In the Public relations industry study, the disadvantage which is stated is the lack of relationship intimacy and that they have to be loyal to different companies at the same time. The article on issueinimc.wikispaces.com, also include the issue of remoteness of the agency from the company. Definition of Litigation PR Litigation public relations  is the management of the announcement process  during the course of any legal dispute so as to influence the outcome or its impact on the clients overall  reputation (Haggerty, 2003). Background study Petitioners and prosecutors have extensively used mass media to get their part of the story out to the public, but the formal practice of litigation PR, a sub-specialty of crisis communication, first appeared in the early 1980s. Since then, the need for litigation PR has grown immensely as media exposure of court cases and the law has increased. Most parties to a lawsuit have important interests that expand beyond legal concerns. Negative publicity about a litigant can cause damage to an individuals reputation that a courtroom win years later may not salvage. Thus, parties to cases, whether civil or criminal, cannot disregard the impact of negative publicity on public opinion (Reber, Gower, Robinson, 2006). Basic Concepts of Litigation Public Relations- The First Concept-Litigation PR  is to influence the outcome of the court case by encouraging early or favorable arrangement or by pressuring the tribunal into bringing lesser or no chargers (Haggerty, 2003). The Second Concept-Litigation PR  is to protect the clients reputation before and during the trail. In this regard, litigation PR is similar to reputation management. Reputation management is about managing public opinion of an organization or individual. It is about attitude toward the individual and not knowledge itself. An essential aspect of reputation management is influencing attitude about the individual and corporation, which can encourage positive foundation to the benefit of the organization (Haywood, 2002). Litigation PR and Media Coverage Litigation PR on the part of defendants is needed, especially in high-profile cases because the media have unnatural bias in favor of plaintiffs and prosecutors. When allegations are made public, the media tend to cast the lawsuit in terms of victim versus villain. News stories regularly lead with the plaintiff or prosecutors allegations. If the defendants responses are included at all, they appear well into the story. Thus, the defendant is forced on the defensive from the outset. In such situation, working with the media to create more balanced, accurate, and less sensational coverage of a lawsuit is necessary element in defending high profile defendants (Hantler, Schwartz, Goldberg, 2004, p.  8). Fitzpatricks Six Objectives of Litigation Public Relations 1. Counteracting negative publicity. 2. Making a clients viewpoint known. 3. Ensuring balanced media coverage. 4. Helping the media and the public understand complex legal issues. 5. Defusing a hostile environment. 6. Helping resolve the conflict (Fitzpatrick, 1996). To achieve those objectives, the first step is to establish reliability with the media as an information source. The next step is to manage the flow of information to the media so that the right message gets out. The third step is to develop a message that supports the clients position and get that message out to the media and the public (Fitzpatrick, 1996, Haggerty, 2003, Reber, Gower, Robinson, 2006). Differences between Litigation PR and Other PR Practices Litigation PR is highly dependent on the media. Although the practice of PR involves far more than just mediated communication, litigation PR remains dependent on the media. It is because of the medias increased attention to lawsuits that litigation PR has become a necessity for many high profile clients (Gibson, 1998). Because typical public relations campaign strategies and tactics may not be appropriate and may even be harmful at certain times during a lawsuit, the legal tactic must take procedure (Schweitzer, 2003). Litigation PR is more regulated than regular public relations because of the potential to prejudice the legal process (Gibson, 1998). Litigation PR is directed with the emphasis of one-way, irregular communication. Because the law is adversarial in nature, creating a win-lose situation, the goal of litigation PR is to strengthen the legal strategy and theory of the case to make sure a win and to diminish damage to the organizations credibility and reputation (Reber, Gower, Robinson, 2006). Public Relations (PR) Strategies Public Relations involve an array of programs designed to maintain or augment a companys image and the products and services it offers. Successful implementation of an effective public relations strategy can be a vital element to a marketing plan (Berry and Wilson, 2000). In public relations practice, strategy typically refers to the overall concept, approach, or general plan for the program designed to achieve a goal (Cutlip, 2006). A public relations (PR) strategy may play a key role in an organizations promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions (Berry and Wilson, 2000). According to Lages and Simkin (2003), plans give focus and direction to every strategy. Smith (2008) highlighted the point that careful planning leads to programs that are proactive and preventative, rather than to activities that are merely reactive and remedial. So, in order to ensure the success of Strategic Public Relations Planning, Cutlip et al (2003) proposed the four-step problem solving process. PUBLIC RELATIONS STRATEGIC PLANNING PROCESS Four-step Process Strategic Planning Steps and Program Outline ______________________________________________________________________________ Defining the Problem 1. The Problem, Concern, or Opportunity Whats happening now? 2. Situation Analysis (Internal and External) What positive and negative forces are operating? Who is involved and/or affected? How are they involved and/or affected? ______________________________________________________________________________ Planning and Programming 3. Program Goal What is the desired solution? 4. Target Publics Who-internal and external-must the program respond to, reach, and affect? 5. Objectives What must be achieved with each public to accomplish the program goal? ______________________________________________________________________________ Taking Action and Communicating 6. Action Strategies What changes must be made to achieve the outcomes stated in the objectives? 7. Communication Strategies What message content must be communicated to achieve the outcomes stated in the objectives? What media best deliver that content to the target publics? 8. Program Implementation Plans Who will be responsible for implementing each of the action and communication tactics? What is the sequence of events and the schedule? How much will the program cost? ______________________________________________________________________________ Evaluating the Program 9. Evaluation Plans How will the outcomes specified in the program goal and objectives be measured? 10. Feedback and Program Adjustment How will the results of the evaluations be reported to program managers and used to make program changes? Major Public Relations Tools According to Kotler and Armstrong (2007), there exist various tools that can be used in the practice of public relations. One of the major tools is news whereby PR professionals find or create favourable news about the company and its products or people. They argued that news stories can sometimes occur naturally, and at times the PR person can suggest events or activities that would create news. They mentioned that Speeches can also create product and company publicity and that increasingly, companies are giving talks and speeches at trade associations or meetings for building companys image. Another common PR tool is special events which ranges from news conferences, press tours, grand openings, star-studded spectaculars, or educational programs designed to reach and interest target publics (Kotler and Armstrong, 2007). Also, public relations people prepare written materials to reach and influence their target markets. These materials include annual reports, brochures, articles, and company newsletters and magazines. Audiovisual materials, such as films, slide-and-sound programs, DVDs, and online videos are being used increasingly as communication tools. Corporate identity materials can also help create corporate identity that the public immediately recognizes. Logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks all become marketing tools when they are attractive, distinctive, and memorable (Kotler and Armstrong, 2007). Trends in Public Relations Interactive public relations use internet technologies and tools such as search engine, Web 2.0 social bookmarking, new media relations and social media marketing to allow firms circulate information without relying only on conventional publications and communicate directly with the public, existing and potential customers. It is sometimes called social PR which comprises of a combination of search-optimizing press releases, creating social media releases through tools like Pitch Engine and blogger outreach to promote company news and announcements. Even though press releases were distributed online for more than a decade, its only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve. It incorporates all forms of communication and is not solely limited to online press releases and bloggers, but instead uses every element of building relationships while maintaining the significance of the spoken word. Social Media It is mostly talked trend in the public relations industry. PR professionals are communications specialists, and blogs, forums, online video and social networking offer the ability to communicate more affordably and efficiently than ever before. Social media channels give PR expert the possibility to gain access to consumer opinions and behavior. Online Press Releases Newsrooms Press release purpose is changing and it is written with keyword-rich content and distributed with the only aim of better optimizing sites for search engines. The formatting and functionality of press releases and online newsrooms are evolving to integrate social bookmarking, video, blogs, podcasts and RSS feeds. Social Bookmarking Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Basically the file is not shared but they are bookmarked to refer later on. Social bookmarking sites such as Digg, Del.icio.us and Reddit have changed the way PR consume and share news. Search Engine Optimisation Search engine optimisation has aim to guide and improve website rankings on search engines such as Google, Yahoo, or MSN Search. In order to optimise web pages, different methods can be used such as using keywords in the HTML coding, Meta and Title tags, and also Alt tags on images. Good design and easy navigation in the website also helps to optimise it for search engines. However it could be argued that there are some flaws with SEO. There is always the chance of getting too much business. A company with a highly successful website may find that business is moving faster than they can cope. With something such as pay per click advertising, it would be easy to turn off or remove the advertisements, but it wouldnt be as simple to remove a whole website in order to slow down sales. Social networking Social networks are websites that enable individuals to interact with one another via the internet. It allows its users to use this platform to gain interest from web users on a professional or social basis. These websites allow people to not only get to know one another but to also share Photos, music, view TV clips, messages and blogs. In this way Social networks are used by companies in order to promote their brands or products to the public or for general use and as a way of making friends. Examples of social networking platforms are Twitter, Facebook, LinkedIn, Foursquare, etc. These are all online tools companies can use to get more in touch with their customers, create a more personified brand image, and share information about the firm. Sending press releases. Though tied to PR for the past few decades, this is also used in marketing. Press releases are great ways to alert people of new things happening, and great ways to pitch the media. Having a blog. If companies would rather not pitch the media and communicate with their customers through this and social networking, blogs can be a great outlet for information sharing. Hosting forums, chats, chatrooms, etc. This is a means to provide a way for customers to contact you with complaints, concerns, questions, etc. Customers will talk about you anyways, and with the availability of places for them to do so, they have no reason not to. Being more personable. This can be hard to fake, so it takes actual effort, time, and energy. The company needs to utilize the tools above and actually be available and accessible. Going above and beyond expectations. This is something used in customer service, but in PR, you can do the same thing. Customers are used to companies doing the minimum to satisfy their needs, but satisfying and creating loyal customers are very different tasks. RSS Feeds RSS (Really Simple Syndication) feeds, is a family of web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format. They are very efficient tool to monitor regularly updated online content, such as: blogs, news headlines, forum posts and podcasts. RSS feeds give PR specialist the ability to consume and filter massive amounts of information and news from mainstream and social media sites. Its reader checks the users subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. RSS allows users to avoid manually inspecting all of the websites they are interested in, and instead subscribe to websites such that all new content is pushed onto their browsers when it becomes available. PR 2.0 PR 2.0 makes use of a combination of social media tools that are available to communications expert to attain and better communicate directly with consumer audiences and influencers. Social Media is a way that allows audiences to drive the communication in their communities. PR expert are starting to incorporate PR 2.0 into their strategy and planning as an effective way to communicate directly to Web 2.0 audiences so as to raise awareness and increase brand awareness. Nowadays these tools are available to reach the audiences who want to control their own communication to know about different brands. Web 2.0 technology combined with an audiences desire to build and share content has transformed the PR industry. PR Podcasts, Vidcasts and Webcasts Podcasts, vidcasts and webcasts are three effective tools available to PR professional whose job is to get the company news to the targeted audiences. Podcasting involves recording to a digital file that can be distributed over the net using syndication feeds for playback on a computer, MP3 player or iPod. Vidcasting is a video-on-demand video clip delivered to computers and can be downloaded and watched at the viewers convenience. Webcasts differ from podcasts and vidcasts in that they can either be live or recorded. Webcasting can be thought of as broadcasting via the Internet.

Comparing Death of a Salesman by Arthur Miller and Fences by August Wil

Comparing Death of a Salesman by Arthur Miller and Fences by August Wilson Death of a Salesman by Arthur Miller and Fences by August Wilson have similar themes of conflicts between fathers and sons, conflicts between husbands and wives, and the need to focus on a small unit of space in order to achieve success. In the process of developing these themes throughout the two plays, three similar symbolic elements are used including the insecure father figure, the "other woman," and the garden. The fathers in the two plays are comparable because they both have conflicts with their sons as a result of living in the past, and they die in the end. Willy, in Death of a Salesman, is never respected for his occupational status, so he places very high expectations on his son, Biff. Willy lives in the memory of past events to such a large extent that he cannot distinguish fantasy from reality, and he passes this trait onto Biff. Biff says, "How the hell did I ever get the idea I was a salesman there? I even believed myself that I'd been a salesman for him!...We've been talking in a dream for fifteen years. I was a shipping clerk" (1760). Willy's high demands of Biff cause Biff to experience the same difficulties of living in the present and the desire to live in a fantasy world. This conflict is only resolved in Biff's mind when he releases himself from his father's dominance and establishes his own identity. At his father's funeral, Biff has compassion for his father and remembers that "there were a lot of nice days;" his father did have good intentions but "had the wrong dreams" (1778). He realizes the futility of trying to live up to his father's unrealistic expectations, and Cory has the same realization in Fences. ... ...oy learns very late in life when he tries to build a fence around all that he holds valuable. He begins to build the fence only after confessing the truth to Rose; by then it is too late to protect his valuables because he has already lost his most precious one, his relationship with his wife. The similar symbols of the father figure, the "other woman," and the garden, in Death of a Salesman and Fences, are used to develop the similar themes of father-son conflicts, marital conflicts, and the need to leave one's mark of success on the world. The main difference is that while Willy plants seeds by himself to see them grow, Troy's garden is planted by Raynell, his "seed." By bringing Raynell into the world, Troy plants a seed that will grow to live out his dreams; the tragedy is that both Willy and Troy die before having a chance to see their seeds grow.

Case Analysis Chapter

Susan Weeper's proposition to collaborate with Central Transport In transforming the direction of SAAB. Susan wants to attract larger retailers In the Mid-Atlantic States by adding services such as warehousing, transportation delivery, and Inventory management to their business model. Susan is proposing the idea to Jean because Central Transport has experience in these areas, and Central Transport has worked with SAAB Distribution in the past.Susan also approached Washman's Food Markets as a potential customer for SAAB Distribution's new services. Washman's Food Markets already offer an array of additional services to customers, such as in-store bakery, in-store cooking demonstrations, and take-out options. 1 . The competitive market place for SAAB has changed tremendously over the last five to seven years. The rate of change for the competitive market place Is driven by several external forces Including globalization, technology, organizational installations, empowered consumers, an d government policy and regulations.For example, the Impact of the consumer Is much more direct than It was seven years ago. Today, the consumer has placed increased demands at the retail level for an expanded variety of products and services. This explains why Washman's business model offers so many added services to customers shopping in their grocery store. By offering these additional services, Washman's can set themselves apart from their competitors. It is important that SAAB focus on the customers, and be flexible and responsive to them. 2.Central Transport could experience many advantages in the proposed venture. First off, Central and SAAB have worked successfully with each other in the past when SAAB transformed its operations to respond to challenges In the competitive market place, therefore It will be a fairly smooth collaboration, since the two have previously done business together. The new proposed venture would also be a relatively successful business opportunity be cause Central already has experience in the areas of warehousing, transportation delivery, and inventory management.It would be a great opportunity for Central to expand their current market as well as open up many new windows for business. This would increase Centrals profit margin. 3. SAAB and Central could face a number of issues if they were to follow through with the new proposed venture. Some possible issues include supply chain networks, complexity, inventory development, information, cost and value, performance measurement, technology, transportation management, and apply chain security.It Is important that both SAAB and Central address these problems and issues appropriately in order for the new venture to run smoothly. By hilariousness In summary, this case is about SAAB Distribution's CEO, Susan Weeper's proposition to collaborate with Central Transport in transforming the direction of SAAB. Susan wants to attract larger retailers in the Mid-Atlantic States by adding serv ices such as warehousing, transportation delivery, and inventory management to their business to seven years.The rate of change for the competitive market place is driven by several external forces including globalization, technology, organizational example, the impact of the consumer is much more direct than it was seven years other in the past when SAAB transformed its operations to respond to challenges in the competitive market place, therefore it will be a fairly smooth collaboration, since Centrals profit margin.

Bush Negroes

Columbus’ discovery of the New World in the late 15th century led to the establishment of colonies by European powers in that area. Eventually, the introduction of sugar in the Mid-17th Century gave rise to what would be known as the Sugar Revolution. A massive influx of slaves from Africa was seen during this period, as sugar required a substantial labour force.However, with hundreds and thousands of slaves being imported and only a few thousand whites to match them, the use of repressive measures through legal, psychological, cultural and physical means to control the slaves’ movement and to keep them on the plantation was of utmost importance in order to make up for this deficit. The horrors of slavery were so great that, even though they risked severe punishment, some slaves attempted to flee from their plantations. In fact, entire communities were established by runaway slaves in British Guiana and Jamaica.Moreover, these slaves, known as the Bush Negroes of Surina m and the Maroons of Jamaica, were able to survive despite the efforts of the Europeans to bring them back under their control. These two groups shared many similarities as well as differences, whether it both communities fighting with and making treaties with the Europeans or the fact that they defended their settlements differently. Also, they were differences between the social and political structure of these two settlements.To start with, both settlements fought with and made treaties with the Europeans. Also, both of these treaties were broken at some point in time. With the Maroons, two wars took place, the first after which the British Government in Jamaica came to an agreement with them. This treaty gave the Maroons freedom and possession of all the lands lying between Trelawney Town and Cockpit Country. In return, the Maroons’ promised not to attack white planters, help return all runaway slaves and assist the Government against external enemies or internal revolt.T he second war came about in 1795 as the Maroons felt they were being mistreated under the treaty that ended the first war. Eventually, the Maroons surrendered to end the war. The Maroon  leaders and Major-General George Walpole established that the  Maroons  would beg on their knees for the King's forgiveness, return all runaway slaves, and be relocated elsewhere in Jamaica. On the other hand, The Bush Negroes of Surinam made a treaty with the Dutch that granted them reedom and the right to occupy the interior, in exchange for them not stirring up slave revolts or raiding plantations. The Bush Negroes complied for thirty years, but eventually they resumed their raids on the European plantations. Despite their similarities, however, the settlements of the Bush Negroes of Surinam and the Maroons of Jamaica were different in many aspects, especially in terms of how they were defended. The Bush Negroes lived in circular clearings, with their dwellings being in the centre and their crops surrounding them.Their settlements were built in such a way that the lowest growing crops were closest to their dwellings and their highest being at the circle’s exterior. This was done for cover as well as food. More permanent settlements were surrounded by a â€Å"moat† (a deep, wide ditch surrounding a castle, fort or ton that is usually filled with water). The thick forest of the interior was perhaps the greatest protection that the Bush Negroes had, as it could only be penetrated by the use of rivers which, further into the interior, had rapids.The Maroon Settlements, like those of the Bush Negroes, were constructed with security foremost. The Maroons lived in the mountains, with the lower levels being more easily accessible and the upper levels more inaccessible. Few, if any British soldiers reached the upper levels of Maroon settlements. However, the Maroons also developed camouflage and ambush techniques in order to defend their settlements. For example, â€Å"bushing up† was a commonly used method of camouflage, as it would make them impossible to spot against the trees and plants that surrounded them.The Maroons would also bathe in a mountain stream, scrubbing their bodies with the leaves of a certain plant that gave them a fresh lemon scent. Then they would lie in wait in the brush that emitted the same odour, which would camouflage their scent. Additionally, there were differences in the political structures of these two settlements, as exemplified by the fact that the Bush Negro settlements were more politically and socially structured than those of the Maroons. The Bush Negroes were organised under leaders in a quasi-military (i. e. aving some resemblance to the military) life, with the lowest ranks performing the jobs that required little or no skill, such as subsistence (i. e. to maintain or support with provisions) and plundering the plantations on a nightly basis. On Maroon settlements, however, political and socia l structures such as these were non-existent. In conclusion, The Bush Negroes of Surinam and The Maroons of Jamaica were communities that consisted of slaves who, after enduring the horrors of slavery, took the risk of fleeing their plantations and established free communities.These two groups shared many similarities and differences, whether it was in their battles and treaties with the Europeans or the way in which they protected their settlements The focus of this extract was to show the similarities and differences between two settlements that consisted of slaves from who fled their plantations to escape the horrors of slavery, even though they risked severe punishment while doing so. From their battles and treaties with the Europeans to the way in which they protected their settlements and their political and social structures, these two groups were very similar, and at the same time, different.